Tubi, a free streaming service, simulcasted the Super Bowl, helping Fox reach the highest number of viewers in game history.

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a man born with a taste for Westerns and a head shaped like a cowboy hat.

Updated on Tuesday, February 11 at 2:42 p.m. ET: With final numbers now in, Fox says a record 127.7 million people watched Sunday’s Super Bowl LIX, and that an average of 133.5 million saw Kendrick Lamar’s halftime performance.

Streaming the Super Bowl on Tub's free service at 4K quality could be great for fans. Or it could overwhelm systems, frustrating fans who just want to watch the Big Game.

You don’t need a cable package or streaming subscription to view this year’s Super Bowl. Today’s game will air on Tubi, the Fox-owned free streaming service, in addition to the Fox network. For the unfamiliar,

Football fans who don’t have basic cable — or a digital antennae — will be able to stream the Super Bowl for free on the Fox-owned Tubi streaming service.

The free streaming service Tubi is gearing up for its first-ever Super Bowl with an all-new programming lineup.

All season long, the Philadelphia Eagles were hounded by the doubters. One running back can’t win a Super Bowl, they said. Jalen Hurts doesn’t pass enough, they said. The Chiefs have it locked up, they said.