Sources say that the all-in cost for a Big Game commercial this year is $10 million-$12 million on the low end, and $20 million plus on the high end.

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

Matthew McConaughey, Post Malone, Chris Hemsworth, and Drew Barrymore are among the celebrities appearing in Super Bowl commercials this year.  Companies like UberEats, Bud Light, Meta, and Hellman’s ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate Cold Foam. And Meg Ryan and Billy Crystal reunite at Katz’s Deli in an ad ...

In its first-ever Super Bowl ad, Häagen-Dazs called on the "Fast & Furious" franchise to help take it to the next level. As Vin Diesel's character speeds away, Michelle Rodriguez pulled out a ...

Eagles matchup may not satisfy the championship cravings of Patriots fans here in New England, but Sunday’s Super Bowl ...

Follow along on ProFootballTalk, tune in to Peacock, the NFL on NBC Sports YouTube channel, the NBC Sports NOW channel or ...

For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial ...