Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

In other M&A activity, it was a busy year for Superprod Group, which acquired Watch Next Media, Studio 352 and Mélusine Productions and partnered with Alexi Wheeler to set up Wheel In Motion. Banijay ...