The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

LenDenClub, a peer-to-peer (P2P) lending platform, is set to make this dream a reality with its latest campaign, ‘Banao har din ho khaas, daily earnings ke saath.’ (Every day is special with daily ...

India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...