Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Cricket’s iconic ICC Champions Trophy makes its much-awaited return after seven years. India, Australia, England, Pakistan, ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

Annapurna Studios has launched the country’s first Dolby-certified postproduction facility for cinema and home. Unveiled by filmmaker SS Rajamouli in the presence of actor and vice chairman of ...

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.