In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent ...

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant ...

Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to ...

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic. Twitter has a ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence ...

Sophisticated marketers measure everything from website traffic and pageviews to form submissions and email click-through rates. But when measuring social media, most rely on fluffy metrics, such as ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...