BuzzFeed is making a social media platform

BuzzFeed wants to fight AI-driven social media with a platform of its own
BuzzFeed, which also owns HuffPost and Tasty, plans to tackle the addictive social media environment by making “content that gives you a little buzz, helps you relax, have a good time, and connect with your friends,” while also launching this new social media platform of its own.
BuzzFeed’s New Plan: An AI-Powered Social Media Platform to Help “Spread Joy”
In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the mid-2010s "'beer and wine' era of the internet."
BuzzFeed Is Launching a New Social Media Network. Why?
So what should BuzzFeed do to regain its onetime foothold in internet culture? Start its own social network, of course. Such a prospect was teased earlier this month, after Semafor—the scoopy news site run by former BuzzFeed News editor-in-chief Ben Smith—got hold of a leaked Slack message from BuzzFeed founder and CEO Jonah Peretti.
BuzzFeed Designing AI-Driven Social-Media Platform as Part of Continuing Business Overhaul
The digital-media company said its designing a social platform that will contrast with algorithm-centric ones.
BuzzFeed announces new social platform, says aims to disrupt social media
BuzzFeed (BZFD) announced a new social platform that it says is “designed to bring joy and creativity back to the internet.” “For years, major
Jonah Peretti writes “manifesto” for Buzzfeed’s new social media platform
We need to be maniacal about packaging our content so it can compete in the social media feeds against SNARF.” —N
BuzzFeed plans to combat AI social media with... AI social media
Ironically, in a memo regarding his social media plans Peretti identifies AI as one of the problems at competitor companies like ByteDance (which owns TikTok) and Meta (which owns Facebook). “Having a job at Meta is beginning to feel like being a UBI recipient,
Social media is broken. Could BuzzFeed’s new “Island” platform finally make social media about the content, not the algorithms?
As social media platforms become increasingly political and algorithm-centric, many are looking for alternatives to the Meta, the Musk-owned X, or the banned-then-not-banned TikTok. But the next social media alternative could come from an unexpected source: BuzzFeed.

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