NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

How much are USC Trojans quarterbacks Jayden Maiava and Husan Longstreet expected to earn in name, image, and likeness deals ...

For many years, college athletes fought for the right to license their name, image, and likeness (NIL) while keeping their ...

Ohio State Buckeyes may have the most NIL funds, but the discussion undermines coaching and player efforts in winning the ...

The Ohio State Buckeyes beat the Notre Dame Fighting Irish in the first 12-team playoff in college football history. In this ...

Ole Miss basketball absorbed a heartbreaking loss Wednesday night by giving up a late lead to Texas A&M. How it happened: ...

With National Signing Day coming next week, here's a look at where the top 10 QB recruits will play college football.

Is the gap between the Group of 5 and the Power 4 growing in recruiting? Here's how smaller football programs are pivoting ...

Plus: Would LSU pull the plug on Brian Kelly with another 9-win season? Which Big 12 school can become a perennial CFP ...

Sen. Ted Cruz (R-Texas) is planning to hold an early hearing on the booming name, image, and likeness (NIL) industry as he ...