The UMass Amherst seal may be used either stand-alone or in long form. The seal alone or with a university wordmark is for formal usage (e.g., university letterhead, certificates, awards). The UMass Amherst brandmark (or “collegiate M”) may be used in long form.

Mar 31, 2023 · In bold UMass Amherst maroon, the new university seal highlights the iconic spire of Old Chapel, long a scholastic and community gathering place at the very center of campus. The spire is set upon a shield with a distinctive shape that recalls historic UMass signage.

UMass Amherst’s brand architecture provides structure for the consistent use of the university’s wordmarks. Details. Our seal and marks, along with these other elements, are visual representations of our brand. Details. Access approved files including the University Seal, Marks, Templates, Letterheads, Backgrounds, Icons, and more. Details.

Mar 31, 2023 · The new seal highlights the iconic spire of Old Chapel and is set on a shield in the school’s colors of maroon and white with the founding date of 1863 on the bottom. A bold uppercase M in...

Mar 31, 2023 · AMHERST — The University of Massachusetts Amherst unveiled a new seal and brand mark on Friday. The new seal depicts the spire of Old Chapel against the backdrop of a shield, both colored...

Mar 31, 2023 · AMHERST — The University of Massachusetts Amherst has unveiled a new seal featuring the spire of the Old Chapel and a new brand mark designed to give the flagship Amherst campus its own...

Mar 31, 2023 · The University of Massachusetts Amherst has unveiled a new university seal and brand mark that expands the university’s visual identity system, reflecting the values and unique position of the commonwealth’s flagship campus.

Mar 31, 2023 · The University of Massachusetts Amherst has unveiled a new university seal and logo that strays away from its previous state flag-inspired seal which featured controversial imagery of an...

Apr 5, 2023 · UMass Amherst has rolled out a a new university seal and brand mark that school officials say "expands the university’s visual identity system" but some students aren't convinced.

The University of Massachusetts Trademark and Licensing Administration exists to protect the names and identifying marks of the its five UMASS campuses through establishing license agreements and authorizing the use of the University’s indicia, names, seal, slogans and logos (Marks) on high quality and tasteful merchandise and services.