Nominations open for e4m PR & Corp Comm Biggest Event, …
Dec 13, 2024 · The PR and Corp Comm is a dynamic, fast-paced industry, and it's the innovative, out-of-the-box campaigns led by professionals that create an impact and take the industry …
The year of partnerships: 2024’s top 12 brand collaborations that …
Nov 8, 2024 · In this fast-evolving marketing landscape, it's clear that consumer attention is no longer just about flashy ads or catchy jingles. The unexpected nature of these collaborations is …
We must ground our efforts in what the audience truly values: Brij ...
Dec 27, 2024 · At the e4m Red Carpet Experiential Marketing Summit 2024, Brij Bakshi, Media & Communication Expert and Former DG Doordarshan, shared insights on the evolving …
Advertising, Marketing, Media, PR & Corporate Communication …
Jan 3, 2025 · Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 03 January 2025.
From storytelling to innovation: Advertising’s 2024 journey
The advertising world in 2024 was a fascinating mosaic of change, adaptation and innovation. It was a year where boundaries blurred, technology became an equal partner in creativity and …
FM radio Phase III auction: Mirchi and Radio City opt out
Dec 18, 2024 · The third phase of FM Phase III radio auctions is set to begin in the first half of January next year with 20 radio players already submitting their applications.
AdEx in 2024: How are macroeconomic factors shaping India’s …
Nov 5, 2024 · AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending.
India's key CMO appointments & transitions in 2024
Dec 31, 2024 · 2024 was a year of major churns in the media, advertising and marketing industry with multiple mergers, acquisitions and consolidations making headlines. From the big RIL …
Print rides on premiumisation & political ads in 2024
Dec 20, 2024 · 2024 was another difficult year for print but the industry continued to stay resilient with innovative ads of premium brands appearing on the front pages.
Unilever revamps global media agency roster, appoints WPP's …
Oct 1, 2024 · Unilever has reshuffled its global media agency roster, appointing WPP's Mindshare in key markets while introducing new agencies like Publicis Groupe and Dentsu.