Dec 19, 2024 · We welcome suggestions and comments and you won't get an automated reply! +44 (0)20 7515 6040. Follow DRNO on...

Dec 19, 2024 · Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads.

Jan 23, 2025 · In Washington, D.C., WPP-owned research and strategic consulting firm PSB Insights has promoted Christopher Frank to serve as its new CEO, succeeding Dave Gordon. Originally Penn, Schoen and Berland Associates and now known as PSB Insights, the firm was acquired by WPP in 2001 and provides research ...

Jan 15, 2025 · PR and corporate comms solutions group Cision has appointed Guy Abramo as its new CEO, effective immediately. The job has been vacant since the departure of Cali Tran in November. Cision provides consumer and media intelligence, engagement and communication solutions for clients including PR and ...

Jan 8, 2025 · Medallia has appointed former Qualtrics and Clarabridge exec Mark Bishof as Chairman and CEO. He succeeds Mike Lipps, an Operating Partner of parent group Thoma Bravo. Clarabridge veterans Sid Banerjee, Bas Brukx, Ram Ramachandran and Karl Knoll all also join in C-Suite roles, as does Jamie Hunter ...

Dec 19, 2024 · We welcome suggestions and comments and you won't get an automated reply! +44 (0)20 7515 6040. Follow DRNO on...

Jan 22, 2025 · US-based online survey and research services / tech firm QuestionPro has acquired the Happy Market Research (HMR) podcast, hosted by Jamin Brazil since 2016. Set up by former FocusVision CEO and HubUX co-founder Brazil (pictured left), HMR produced more than 480 episodes and boasts some 268,000 ...

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Jan 15, 2025 · Swedish technology firm Smart Eye Group is integrating the Media Analytics division of its emotional analysis subsidiary Affectiva into another of its companies, human behavior analysis software firm iMotions, to create a dedicated global behavioral research unit under the iMotions brand. iMotions ...

US B2B research company Werk Insight has appointed Mark Tuinstra as Research Director, based in NYC. The full service firm was founded by former B2B International VP North America Nik Werk in 2021, and its services include brand trackers, customer experience programs, customer journey mapping, market assessments and segmentations.