The big 5 for 2025: forces impacting media and tech
Dec 5, 2024 · Advertising; Featured Post; Innovation; Perspectives; Policy; The big 5 for 2025: forces impacting media and tech From antitrust efforts to political pressure, an evolving advertising ecosystem and publishers’ precarious AI balancing act, it is critical that media companies be on the front foot going into the new year
Digital Content Next (DCN)
Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
AI can produce content. But can it tell a good story?
Nov 19, 2024 · Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are all key to the story quality.
Engaging young audiences: top trends and tactics
Aug 8, 2024 · In terms of news media, as Nic Newman – the lead author of the Digital News Report – notes, younger audiences are “much less likely to use traditional sources such as TV and radio news and much more likely to access via social media, aggregators, and search.”. Instead, preference is usually given to both short-form and long-form video content on platforms like TikTok, Instagram, and ...
Audience trust: journalists vs independent creators
Dec 17, 2024 · Audience trust: journalists vs independent creators Today’s audiences, particularly younger ones, trust “creators” more than traditional news sources.
Trust in news varies by source and demographics
Aug 13, 2024 · Participants in the Pew Research study expressed these preferences: More variety: Americans enjoy local news on a multitude of topics. About two out of three follow weather, crime, government affairs, traffic and transportation matters.
Streaming and advertising: A classic tale—with a twist
Dec 19, 2024 · The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as
4 Improved monetization paths for publishers in 2025
Dec 16, 2024 · In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, continued identifier loss, and Google’s indecision on third-party cookies have left publishers grappling with uncertainty when it comes to how they translate their audience relationships into meaningful, monetizable ad …
Technology innovations drive 2024 media trends
May 7, 2024 · New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased impact of the creator economy, according to Arthur D. Little’s State of the Media Market 2024.The report is subtitled “Back to Balance: A Year of Prudent Economic Expectations,” reflecting the authors’ belief in the sector’s recovery ...
Most people opt for free, ad-supported streaming
Apr 2, 2024 · This report suggests that ad-supported freemium models are poised to play a pivotal role in shaping the future of content consumption. By offering a blend of quality content and reasonable spending options, platforms can cater to consumers’ evolving needs while presenting compelling opportunities for marketers.